This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)




What if the best app idea isn’t in your head, but hidden in the App Store? In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development. After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea. He’ll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas. We’ll also explore why non-US markets can be overlooked opportunities for indie developers, the advantages and challenges of targeting them, and how to validate an idea before investing months into development. You will discover: ✅ Why 10 failed apps led to a completely different approach ✅ How the keyword-first strategy works ✅ How to find app opportunities in non-US markets ✅ How to identify gaps in underserved markets ✅ How to validate an app idea before building it Learn More: Connect at: https://www.linkedin.com/in/mo-kh-selim/ Instagram: https://www.instagram.com/mokhselim/ ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ⁠ https://bit.ly/4uvoHGM⁠ ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn More: https://www.appcharge.com/ ********************************************* Join the App Founder’s Community: https://appfounders.co/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************

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