In this episode of The Venture-Scale SaaS Operator, Maciej Zawadzinski discusses Piwik PRO, a privacy-friendly alternative to Google Analytics with a suite of tools for digital analytics and customer data management. He shares insights on how they adapted to the changing landscape due to Google Analytics and their strategy to capitalize on the situation. Tune in to learn more about: ~ Piwik PRO's role as a privacy-friendly Google Analytics alternative ~ Strategies for thriving in the evolving analytics market ~ Maciej's approach to company growth and entrepreneurship Timestamps: 00:00 Intro 00:14 Problem Piwik PRO Solves 01:07 Capitalizing on Google Analytics Sunset 02:56 Transition to Freemium Model 05:36 Target Market Shift 09:45 Marketing Strategy and Budget Allocation 06:53 Role of Partner Channels 08:55 Finding and Approaching Resellers 12:50 Separation of Agency and Product Business 18:34 Why Maciej Zawadzinski Stepped Down as CEO 24:00 What Makes a SaaS Company Attractive for Investment 26:08 Future Vision for Piwik PRO 28:25 Outro The SaaS Operator Newsletter Get actionable insights from SaaS veterans to grow your MRR. Join hundreds of PLG founders at: EarlyNode.com/Subscribe Follow Maciej Zawadzinski On LinkedIn: https://www.linkedin.com/in/zawadzinski On Twitter: https://twitter.com/zawadzinski Mentioned In The Episode Piwik PRO - A Privacy-Friendly Analytics Suite ReactSquad.io - React.js Agency for Startups EarlyNode On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On YouTube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode Nikolas Chapoupis On Twitter: https://twitter.com/nikolas_chap On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis