In this comprehensive session, SaaStr CEO and Founder Jason Lemkin dives into the latest trends and developments in AI, particularly in the go-to-market (GTM) sector. The session outlines how innovative AI tools are transforming businesses, from AI SDRs and BDRs to forward-deployed engineers. Leaders in the industry are pushing the boundaries, showing higher growth rates and superior marketing efficiency. We also discuss the importance of hands-on deployment and training of AI tools to achieve success, and analyze the current and future impact of AI on B2B companies. Tune in for detailed insights and learn how to stay ahead in the rapidly evolving world of AI. 00:00 Introduction and Event Overview 00:51 AI's Rapid Evolution in Business 01:58 The Importance of Hands-On AI Deployment 02:52 Iconic Growth Report Insights 04:19 AI Companies' Efficiency and Growth 16:22 The Role of Forward Deployed Engineers 22:17 AI Hype vs. Reality 24:52 The Rise of Distributed Teams 25:27 San Francisco's Tech Hiring Boom 26:05 Venture Capital's AI Obsession 27:19 AI's Impact on B2B Companies 28:04 The Future of AI in Business 30:08 Adapting to AI in Sales Teams 43:31 The Cost of Implementing AI 46:24 Final Thoughts and Q&A Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8