Jake built a simple, boring website called Excel Exercises. The main goal of the site? Help people learn Excel… that’s it! In this episode, we’ll dive into how this website makes $30K/month, how he built and grew it with very little effort, and his advice for people looking for dead-simple app ideas in 2026. *Simple apps making millions:* https://clickhubspot.com/guvq Say hi to Jake: https://x.com/shimota_tweets Check out Excel Exercises: https://excelexercises.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: 0:00 - Simplest website I've ever seen 0:51 - What's your story? 1:26 - What is Excel Exercises? 2:15 - Numbers behind the business 2:55 - Simple ideas win! 3:35 - Background 4:19 - Finding the idea 5:42 - Building Excel Exercises 6:17 - Tech stack and tools 7:03 - Zero to $10K/month 8:01 - Growth to $30K/month 8:55 - How Jake finds simple ideas 10:10 - App demo 11:07 - Final advice 12:22 - Reflections: the simplest website ever This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.