Vadim co-founded pdfFiller in a different era of the internet and grew it into airSlate — a $200M revenue company with 1.1 million paying customers across pdfFiller, signNow, DocHub, US Legal Forms and airSlate Flow. He returned as CEO in July 2025, raised $150M total (last round $52M at a $1.25B valuation), and now says the company is worth maybe $800M even though revenue doubled. In this interview he breaks down how a plain PDF editor page became a $106M/year product with 866,000 paying customers, why 4.8 billion keywords and 35 million pages are about to stop working, and why he thinks the “ChatGPT SEO” gurus are full of it. 📌 Get SaaS benchmarks and revenue data at https://getlatka.com 📅 Weekly interviews How does an “ugly” page do $106M a year? 00:00 Intro 03:27 650 employees, 120 per product, no shared tech 03:52 The page that does $106M of revenue 04:35 85,000 forms hand-built by lawyers Is a $1.25B company really worth $800M now? 07:03 $52M raised at a $1.25B valuation 07:25 “Optimistically, maybe $800M” 08:54 Bought signNow at $3M, now $35M Is SEO dead for SaaS? 11:26 4.8 billion keywords, 35 million pages 13:07 Search influence drops from 80% to 30% 14:27 “ChatGPT SEO gurus? It’s b.s.” How do you go from $200M to $400M? 15:24 Only 20–30% from existing products 17:37 M&A rule: $5–10M revenue minimum 18:30 $200M ARR on under $200M raised Subscribe on YouTube: https://www.youtube.com/@NathanLatkawatch?sub_confirmation=1 Subscribe on iTunes: https://podcasts.apple.com/us/podcast/top-founders/id1023761733 Subscribe on Spotify: https://open.spotify.com/show/3AA9buFn8oxJf8WSDOUks5 Looking for funding? Visit https://founderpath.com/