In this episode of The Venture-Scale SaaS Operator, Derek Osgood talks about Ignition, a Go-to-Market platform that helps companies launch products more effectively by providing a central hub for planning, execution, and measurement. He also talks about the challenges and advantages of having a small, focused team and shares insights on their pricing strategy and capital utilization in a competitive landscape. Tune in to learn more about: ~ How Ignition helps companies streamline their go-to-market process ~ The target audience for Ignition's services ~ Derek's vision for Ignition's future Timestamps: 00:00 Intro 00:10 Problem Ignition Solves 01:17 Target Audience 02:33 Diverse Product Types 03:50 Evolution of the Product 06:11 Challenges of a Broad Platform 08:32 Marketing Challenges 10:41 Self-Serve vs. Sales Motion 15:07 Pricing Strategy 20:12 Team Composition 24:21 Vision for Ignition 25:52 Outro The SaaS Operator Newsletter Get actionable insights from SaaS veterans to grow your MRR. Join hundreds of PLG founders at: EarlyNode.com/Subscribe Follow Derek Osgood On LinkedIn: https://www.linkedin.com/in/derekosgood3 On Twitter: https://twitter.com/OzBad03 Mentioned In The Episode Ignition - Go-to-Market Operations platform ReactSquad.io - React.js Agency for Startups EarlyNode On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On YouTube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode Nikolas Chapoupis On Twitter: https://twitter.com/nikolas_chap On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis