Bro built a simple app on vacation and now it makes $10,000+/month. Meet Frederick. His app is a habit tracker in health and fitness. In Gus’s words: “His app is not really special at all.” The playbook is what made it work: Apple Search Ads bidding on big competitor names got him to about $5K/month TikTok ads that remade videos already going viral in his niche took him from $5K to $10K in about a week Now he’s running the same playbook again on app #2 The idea barely matters. Distribution does.