Kindly note that this episode was recorded in August 2023, so be aware that the information discussed may no longer be current. In this episode of The Venture-Scale SaaS Operator, Andrea Volpini talks about WordLift, an AI-powered tool specializing in automating search engine optimization (SEO) by creating knowledge graphs that empower businesses to enhance topical authority and optimize their online content for maximum visibility. He talks about how he pivoted the company from a content management system to an SEO platform, their strategic shift towards e-commerce, and how the company adapted to the changing SEO landscape during the COVID-19 pandemic. Tune in to learn more about: ~ WordLift's diverse client base ~ Innovations that set WordLift apart in the industry ~ The impressive growth trajectory and future plans for the company Timestamps: 00:00 Intro 00:30 Problem WordLift Solves 01:39 Customer Base and Decision to Go After E-Commerce 03:09 Impact of COVID on E-Commerce 06:17 Strategy and Product Changes for E-Commerce 08:22 Capital Raised, Initial Funding and Investment 11:58 VC Investment and Strategic Approach 13:31 Financial Status and Revenue Growth 16:02 Customer Acquisition and Growth Strategies 19:49 Future Goals and Expansion Plans 24:27 Outro The SaaS Operator Newsletter Get actionable insights from SaaS veterans to grow your MRR. Join hundreds of PLG founders at: EarlyNode.com/Subscribe Follow Andrea Volpini On LinkedIn: https://www.linkedin.com/in/volpini On Twitter: https://twitter.com/cyberandy Mentioned In The Episode WordLift - AI-powered tool that revolutionizes your SEO ReactSquad.io - React.js Agency for Startups EarlyNode On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On YouTube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode Nikolas Chapoupis On Twitter: https://twitter.com/nikolas_chap On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis