Recorded live at MAU Vegas 2026, Steve P. Young had a quick conversation with Vivek Girotra, VP Marketing at Times Internet, to unpack the latest app growth, AI, cross-channel promotion, and performance marketing strategies driving scale in 2026. In this high-value conversation, Vivek shares how one of the world’s largest digital media companies approaches user acquisition, cross-channel promotion, and AI-powered marketing in today’s hyper-competitive app ecosystem. If you're an app founder, marketer, growth lead, or mobile entrepreneur, this interview is packed with practical insights you can apply immediately. You'll learn: ✅ AI strategies transforming app marketing ✅ Performance marketing trends in 2026 ✅ Cross-channel promotion strategies ✅ The future of app growth and distribution Learn more about Mobile Measurement: https://bit.ly/4u8OpRh #appmarketing #ai #paiduseracquisiton Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************