In 2020, during the COVID lockdown, Antoine Fort sent a French CEO a LinkedIn message about the idea that became Qobra: sales commission software to replace Excel. That CEO and his CFO spent the whole weekend sketching out the product, then emailed Antoine on Monday: "We need to talk." They became Qobra's first investors and its first customer. Six years later, Qobra has 250+ customers paying about $30K/year and is past $7M ARR. So would Antoine sell for $100M cash? Inside: the meme ad that closed an $80K/year deal, the sales rep who earned $1.5M in commissions, and why he took $2M in debt on top of a $10M Series A. See all data and growth tactics Qobra used: https://getlatka.com/companies/qobra How did he land his first customers? 1:50 His first investor was also his first customer 3:14 The $100K round from 7 angels 3:24 Cold calling for the first 10 customers How did he triple his price? 3:44 Launching at half price: $10K/year 3:55 Why he charges per sales rep 4:36 $30K/year per customer today Do ads and events actually work? 5:06 The trade show booth play 6:03 $200K–300K/year on ads 6:49 One meme ad closed an $80K/year deal How did he fund $7M+ ARR? 7:21 250 customers, $7M+ ARR 8:10 $5M seed, $10M Series A 8:42 Why he skipped 40x valuations What do the big numbers look like? 9:04 The champagne night at $1M ARR 10:43 Why he took $2M in debt 11:39 A sales rep who earned $1.5M in commissions Will AI replace sales reps? 12:30 AI agents versus quota-carrying reps 13:22 3 AI agents that do the work 14:55 Sequoia's $6-for-every-$1 math How does he get traffic without paying for it? 15:55 G2 reviews help him show up in AI search 16:33 His SEO glossary playbook 17:17 Breaking into the US 17:49 Would he sell for $100M cash?