From 1 Agent to 20+: The Reality of Managing Multiple AI Agents Across Your GTM with SaaStr's CEO and CAIO Eight months and 20+ AI agents later, what does managing a multi-agent GTM stack actually look like day to day? SaaStr's CEO and Founder, Jason Lemkin, and SaaStr's Chief AI Officer, Amelia Lerutte, get candid about what's working and what's not. $4.8M in additional pipeline later, AI agents deployed across Go To Market have helped deal volume double and win rates double. But here's what nobody talks about on LinkedIn: the 15-20 hours per week each spent maintaining agents, the messy flows holding it all together, and why you still can't outrun your own AI. They cover the 90/10 build vs. buy rule, why hyper-segmentation is the key to AI SDR success, what to demand from vendors before signing, and why bad context will always produce bad emails, whether a human or an AI writes them. Plus, they walkthrough how they built SaaStr's custom AI VP of Marketing agent to plan and execute every campaign for the year, grounded entirely in data. If you've deployed your first agent and are thinking about what comes next, or you're skeptical the whole thing works at all, this one's for you. 🔗 Explore our AI agents: saastr.ai/agents 00:00 Introduction and Overview 01:01 Initial Deployment and Early Learnings 01:57 Scaling with Multiple Agents 04:08 Performance Metrics and Results 07:57 Challenges and Maintenance 14:24 Best Practices for AI Agent Deployment 21:17 Evaluation and Build vs. Buy Strategy 27:27 Multi-Agent Management Realities 30:00 Managing Multi-Agent Systems 31:21 Choosing the Right Tools for Your Agents 32:17 Practical Example: Zapier and Salesforce Integration 38:12 Deep Dive: AI SDR Tips and Tricks 49:14 Building a Custom AI VPM 58:54 Future of AI in Marketing Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8