Mark Walker scaled Nue.io to $10 million revenue in just three years with major customers like OpenAI and Anthropic paying hundreds of thousands per year. He grew average contract value 10X from $20,000 to over $200,000 by replacing traditional SDR teams with a network of consultants like GoNimbly who sell for them, while capitalizing on Salesforce CPQ's death to capture 100 enterprise customers. In this episode, Mark reveals the exact consultant-led go-to-market playbook that landed OpenAI through their AI-powered RFP process, how he structures pricing to enable massive expansion revenue, and why he's buying companies to accelerate growth toward their next milestone. Financial Numbers: *First Revenue* : $0 revenue when Mark joined in 2022, 1:40 *First Million ARR* : Reached $1M in 2023, 12:48 *Current Revenue* : Breaking into 8 figures ($10M+) by end of 2025, 14:16 *Average Contract Value 2023* : $20,000 per year, 13:22 *Average Contract Value 2024* : $50,000 per year, 13:22 *Average Contract Value 2025* : "Hundreds of thousands" per year, 13:28 *Total Funding* : $40 million raised total ($15M seed + $25M Series A), 4:48 *Seed Round* : $15 million ($6M initial + $9M extension), 3:54 *Series A* : $20 million led by Menlo Ventures, 4:54 *Largest Potential Deal* : Approaching first $1M/year customer, 2:04 *Consultant Revenue Share* : Multiple consulting partners driving deals (specific % not disclosed), 9:42 Growth Numbers: *Customer Count* : Just coming up on 100 customers, 5:52 *Team Size* : 102 full-time employees, 17:42 *Engineering Team* : 40% of company (~40 people), 18:08 *Sales & Marketing Team* : 26 people on revenue side, 17:48 *Deal Size Growth* : 10X increase from $20K to $200K+ in 2 years, 13:22 *Implementation Speed* : OpenAI went live in 8 weeks, 10:26 *Acquisitions* : Bought 2 companies in 2025, evaluating 2 more, 19:06 Growth Tactics: *Consultant-Led Sales* : Using consultants like GoNimbly, Coastal Cloud as primary sales channel instead of SDRs, 9:42 *VC Portfolio Referrals* : VCs introducing portfolio companies as customers, 6:42 *Competitor Death Strategy* : Capitalizing on Salesforce CPQ being discontinued in February 2025, 8:36 *AI-Powered RFP Process* : OpenAI used AI to analyze vendor documentation and score capabilities, 7:14 *Buy The First Customers* : "Buy it with pricing, service, commitment" strategy for first 20 customers, 6:08 *Quick Start Program* : Self-service implementation allowing companies to go live without consultants, 15:14 *Enterprise Value Pricing* : Different pricing models for different customer segments (seats vs usage vs % of revenue), 3:14 *Advisor Marketing* : Marketing to VCs and consultants rather than end customers directly, 9:18 *Enablement-First Approach* : Companies completing implementation through self-service classes, 15:48 *Acquisition Strategy* : Buying complementary technologies like Approvals Pro and Juro AI, 19:06