His competitors have millions of users and ignore him. So he pulls in every keyword that points to the App Store, but on the web, and it converts at 10%. Meet Rasty. His encrypted vault app went from $66 in its first month to around $2K a day. The big apps in his category get ranked first by Apple. He says he had “zero chance to get there.” But those incumbents “just don’t care enough” about anything outside the App Store.