He cut every influencer deal and went all-in on Meta ads, then scaled from $10K to $60K/month. Lino (18 years old, built AbMaxx in Rork with zero coding experience) realized his UGC and big influencer deals were killing margins at 5-10%. So he killed them all. What was actually working? Meta ads at 2-2.5X ROAS with one equity-partner creator making content.