Get 50% off ScreenDesign: https://screensdesign.com/?ref=appmasters What if staying niche is actually the path to a $2M+ acquisition? In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was acquired by Peloton for $2.2 million, and why app founders shouldn’t be afraid to start small and focused. We’ll look at how Breathwrk built its product around a specific use case, ranked for keywords like “breath work” and “breathing exercises,” and used engaging onboarding, animations, personalization, and a paywall to turn users into customers. Steve also compares the app before and after the Peloton acquisition to show what changed, what stayed the same, and what founders can learn from the journey. You’ll discover: ✅ How a niche breathing app turned into a $2M+ acquisition ✅ Why going niche can be a powerful app growth strategy ✅ How animations and interactive onboarding can improve the user experience ✅ How personalization can drive engagement during onboarding ✅ Why founders should consider a “bottoms-up” strategy instead of starting too broad ✅ How a niche app can eventually expand into larger wellness categories Get 50% off ScreenDesign: https://screensdesign.com/?ref=appmasters Have you considered going more niche with your app? Let us know in the comments. #appmarketing #ASO #appgrowth Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days: • AI funnel generation and a drag-and-drop quiz builder • 100+ payment integrations • Trends to see what's winning in your category, plus AI creative generation to turn it into ads • Built-in analytics and A/B testing • Growth services if you'd rather the team build and run your funnels for you Create your web2app funnel for free at: https://web2wave.com/ ********************************************* The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it for free from the link below: https://bit.ly/4uvoHGM ********************************************* Join the App Founder’s Community: https://appfounders.co/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************