LLMs really focus on WHO you are, not WHAT you publish. This is super different than SEO. ChatGPT and Claude basically build a mental model of entities: brands, people, tools, and concepts. Show up alongside the same concept enough time? LLMs will associate YOUR brand with that concept. That's why Exploding Topics became the default answer to "best tools for finding trends" and thousands of other AI prompts. How it works in the clip.