How He Bootstrapped Dental Software to $16m




Rohit Garg bootstrapped Practice by Numbers from $2m in 2021 to $16.5m ARR in 2026. Last year, he hit 24% EBITDA with $1.5m in net income. He charges 1,300 dental offices an average of $13k per location per year across 2,000 locations, with his largest customer paying $250k. Dental offices use him to process payments totaling $190 million annually, positioning the business well to help his dental customers make more money. šŸ“Œ Full metrics: https://getlatka.com/companies/practice-by-numbers šŸ“… New founder interviews every Tuesday. ━━━━━━━━━━━━━━━━━━━━ From Her Dental Chair to a $16.5m Company 0:00 Bootstrapped, Zero Dollars Taken, $16.5m This Year 0:54 2010: His Wife Opens a Practice, He Runs Her SQL Queries 2:20 Why Analytics Was the First Product Built Sitting On Top Instead of Competing 2:41 Pulling Data From PMS, QuickBooks, Phones, and Google Analytics 3:05 Dentrix and Open Dental Are Partners, Not Competitors 3:43 His Customers Produce 2x the National Average The $19k Per-Location Pricing Ladder 4:20 "Practice in a Box": Seven Products Consolidated Into One 5:35 Why Just 5 Integrations Cover 80,000 Dental Offices 6:05 $13k Average ACV, $19k Fully Loaded $190m Processed, $2b Still Unclaimed 6:32 The $250k Customer: 40 Locations Under One Logo 7:45 $190m GMV in the First Year of Payments 9:11 Why Offices Won't Switch Payments Without a Fight $0 Raised. $2m to $16.5m in Five Years. 9:48 1,300 Customers, 2,000 Locations, 5,000 Providers 10:17 The Ladder: $2m (2021), $4m (2023), $8m (2024), $16.5m (2026) 11:50 35-40% Growth, All Inbound, Zero Outbound Sales 24% EBITDA and the Atoms Question 13:13 24% EBITDA and $1.5m Free Cash Flow 13:29 Should He Buy Up Dental Practices Instead? 15:42 Selling Outcomes as a % of Revenue, Not Software 80 People and a $180m Offer 16:45 80 Employees, 18 Developers, 4 on Agentic Workflows 17:22 Will Dentists Just Build This Themselves? 19:10 $180m All Cash From Henry Schein — Does He Take It?

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