Denise Persson runs a 700-person marketing organization at one of the most data-rich companies on the planet, and she does not start her morning by logging into a dashboard. She interrogates her data directly, gets answers to questions she used to have to Slack three people about, and moves on. No meetings about the numbers. No debates about what the pipeline data means. No waiting until end of quarter to find out if a campaign worked. In this session, Denise joins SaaStr CAIO Amelia LeRutte to break down what AI-powered marketing actually looks like when you have the scale, the data infrastructure, and the compliance requirements of Snowflake, and what founders and marketing leaders at any stage can steal from the playbook right now. You'll learn: - How Snowflake cut cost per opportunity by 30% by using agents to optimize media spend in real time across fragmented channels that used to require separate analytics for each - What Denise's morning brief actually contains, from pipeline projections to org health to flagged travel expenses, and why nobody gets a Slack message from her anymore - Why the GTM engineer is the only marketing function Snowflake is actively hiring into, what profiles are converting into the role, and why business analysts are not making the list - How to build AI fluency across a large team without making it mandatory or performative, including the weekly AI challenge, quarterly AI days, and a leaderboard that rewards curiosity over token count - Why data quality is the single most important investment before deploying any agent, and why bad data plus AI just means bad decisions faster and at scale ----------------------- Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8