You know those recipe pages that open with 800 words about a trip to Tuscany in 1985? AI just made that format fatal. LLMs reward content they can extract and restate accurately. That means the answer goes at the top of the page, in one or two declarative sentences. No flowery copy, no hedging, no buzzwords. One nuance most people miss: confident doesn't mean sloppy-broad. Scope your claims to who they apply to, or AI reads you as not credible. The format in the clip.