You've probably gotten a ton of "personalized" cold emails where the only personal thing is your first name. Often with a massive setup behind it. Apollo, Clay, Instantly, Zapier, all connected so someone can paste your name into the same template everybody else got 😅 Which is a shame, because direct outreach is still one of my favorite ways to test an offer early, start conversations with prospects and drive sales. And with AI, assisted cold outreach can be MUCH simpler than you've been told. We run ours straight from Gmail with an AI agent that goes one company at a time. It's way slower and won't scale nearly as well, and honestly I'm fine with that