A survey of 1,000 B2B SaaS buyers: HALF now start their research in AI tools instead of Google. 87% say AI changed how they pick vendors. So yeah, if Claude doesn't mention you, your buyer is probably gonna see your competition first. (Even if they were already considering you) The good news is that fixing it doesn't take any special skills. It's mostly marketing fundamentals tweaked for AI SEO: a clear site, consistent third-party descriptions, honest comparison pages. Overview in the clip: