He made $1M building and selling apps… using this 5-step strategy. Step 1: Goals – Decide if you wanna sell in 3 months, 6 months, or more. This shapes your roadmap, your development speed, and your product focus. Step 2: Validation – Launch a single landing page. Collect emails, gauge interest. Hit ~15% conversion? You’re good. Build in public, show your work, get early eyeballs. Step 3: Build – Focus on one key feature. Share with early users, get feedback, improve, relaunch. It’s a continuous loop of build → feedback → edit → rebuild. Step 4: Growth – Use organic growth tactics. Again, build in public. Early audience + social proof = unstoppable momentum. Step 5: Sell – Package your app as a business someone else can run. Buyers care about ARR, gross margins, ARPU, LTV, CAC, churn. Nail these metrics and your business becomes a hot asset. No fluff. No overcomplicating. Just ship fast, validate, iterate, grow, and sell.