Show note intro/teaser: Building in public helped me sell FeedbackPanda. That same radical transparency could now destroy a business overnight. With agentic coding tools, anyone can turn your publicly shared architecture, revenue numbers, and feature details into a working competitor in days—no coding skills required. The old safety threshold of $20-30K MRR has collapsed to zero. But that doesn't mean you stop sharing entirely. In this episode, I break down what I still talk about openly, what I'll never reveal again, and the one filter every founder should run before posting anything about their business: is it interesting to follow, or easy to clone? This episode of The Bootstraped Founder is sponsored by Podscan.fm ( https://podscan.fm/ ) The blog post: https://thebootstrappedfounder.com/the-increasing-risk-of-building-in-public/ ( https://thebootstrappedfounder.com/the-increasing-risk-of-building-in-public/ ) The podcast episode: https://tbf.fm/episodes/439-the-increasing-risk-of-building-in-public ( https://tbf.fm/episodes/439-the-increasing-risk-of-building-in-public ) Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fm ( https://podscan.fm/ ) Send me a voicemail on Podline: https://podline.fm/arvid ( https://podline.fm/arvid ) You'll find my weekly article on my blog: https://thebootstrappedfounder.com ( https://thebootstrappedfounder.com/ )Podcast: https://thebootstrappedfounder.com/podcast ( https://thebootstrappedfounder.com/podcast )Newsletter: https://thebootstrappedfounder.com/newsletter ( https://thebootstrappedfounder.com/newsletter ) My book Zero to Sold: https://zerotosold.com/ ( https://zerotosold.com/ )My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/ ( https://embeddedentrepreneur.com/ )My course Find Your Following: https://findyourfollowing.com ( https://findyourfollowing.com/ ) Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you. - Notion ( https://affiliate.notion.so/465mv1536drx ) (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx ( https://affiliate.notion.so/465mv1536drx ) - Riverside.fm ( https://riverside.fm/?via=arvid ) (that's what I recorded this episode with): https://riverside.fm/?via=arvid ( https://riverside.fm/?via=arvid ) - TweetHunter ( http://tweethunter.io/?via=arvid ) (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid ( http://tweethunter.io/?via=arvid ) - HypeFury ( https://hypefury.com/?via=arvid60 ) (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60 ( https://hypefury.com/?via=arvid60 ) - AudioPen ( https://audiopen.ai/?aff=PXErZ ) (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ ( https://audiopen.ai/?aff=PXErZ ) - Descript ( https://www.descript.com/?lmref=3cf39Q ) (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q ( https://www.descript.com/?lmref=3cf39Q ) - ConvertKit ( https://convertkit.com/?lmref=bN9CZw ) (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw ( https://convertkit.com/?lmref=bN9CZw ) The Bootstrapped Founder Episode 439 April 3, 2026 ★ Episode details: https://share.transistor.fm/s/a04e852c ★ Additional episodes: https://thebootstrappedfounder.com/