What if you could build a nearly $1 MILLION app business while working a full-time job? In this episode, we are joined by Eric Duffett, a full-time teacher and mobile app developer who has built a nearly $1M app business with his Golf GPS app, Shot Pattern, all while balancing teaching, coaching, and app development. We'll dive into the growth strategies behind his success, including ugly ads that drive results, paywall experiments that improve conversions, and the lessons he's learned building and monetizing mobile apps. From testing different ad creatives to optimizing subscription paywalls, we'll explore what actually moves the needle when you're growing an app business without a massive team or budget. If you're an indie app developer, solo founder, or building an app alongside your 9-to-5, this is a must-watch! You will discover: ✅ How a full-time teacher built a nearly $1M app business ✅ Why simple, "ugly" ads can outperform polished creatives ✅ How to experiment with different ad concepts to find what converts ✅ Paywall experiments and strategies for improving subscription conversions ✅ Common mistakes indie app founders should avoid when testing ads and paywalls ✅ Practical growth and monetization strategies you can apply to your own app Learn More: https://www.linkedin.com/in/eric-duffett/ https://shotpattern.app/ ********************************************* SPONSORS Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days: • AI funnel generation and a drag-and-drop quiz builder • 100+ payment integrations • Trends to see what's winning in your category, plus AI creative generation to turn it into ads • Built-in analytics and A/B testing • Growth services if you'd rather the team build and run your funnels for you Create your web2app funnel for free at: https://web2wave.com/ ********************************************* The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it for free from the link below: https://bit.ly/4uvoHGM ********************************************* Join the App Founder’s Community: https://appfounders.co/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************