In this episode of The Venture-Scale SaaS Operator, Ben Keller talks about Propify, a property management software company that provides a single API for integrating with multiple property management systems, making it easy for companies to build and launch integrations without having to spend months or years developing them themselves. He also talks about Propify's vision of unlocking the potential of rich data in real estate, balancing the pursuit of unicorn status with responsible growth, and the importance of having a supportive network, both personally and financially, for founders. Tune in to learn more about: ~ Strategies for navigating the complexities of integrating with fragmented real estate systems ~ Ben's insights on prioritization and ruthless decision-making in the startup world ~ The significant role of outbound marketing and LinkedIn connections in client acquisition Timestamps: 00:00 Intro 00:10 Problem Propify Solves 01:07 Typical Buyer Profile 02:26 Propify as Middleware in the PropTech Ecosystem 04:02 The Founding Story 05:49 Experience in Y Combinator 07:19 Unicorn Path and Mentality 09:43 Decision to go for Unicorn Status 12:43 Client Acquisition Tactics 16:53 Lessons as a Former Product Manager 18:09 Habits to Stop as a Founder 20:35 Big Vision for Propify 21:45 Outro The SaaS Operator Newsletter Get actionable insights from SaaS veterans to grow your MRR. Join hundreds of PLG founders at: EarlyNode.com/Subscribe Follow Ben Keller On LinkedIn: https://www.linkedin.com/in/ben-keller-24309644 Mentioned In The Episode Propify - an API to Integrate with Property Management Systems ReactSquad.io - React.js Agency for Startups EarlyNode On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On YouTube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode Nikolas Chapoupis On Twitter: https://twitter.com/nikolas_chap On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis