*He Had $10,000 Left in the Bank. Now His Company Makes $100 Million a Year* Tive makes small tracking devices that go inside shipping containers and trucks to monitor location, temperature, humidity, and theft in real time. 1,300 customers across the globe. Nine of them pay over $1 million per year. Krenar started this in his basement in 2015 because his father-in-law kept leaving the dinner table to call truck drivers. His first customer paid $19.99 a month. Then he almost went bankrupt twice, laid off most of his team, and raised $100K at a down round just to survive. Today Tive is valued at $545 million and just crossed $100 million in annual revenue. --- *In this episode:* - How Tive went from $10K left in the bank to a $545M valuation without giving up - Why Krenar hired two college kids to cold call strangers ā and how that saved the company - The pricing mistake that almost killed the business: selling a $150 tracker for $150 - How 60% of new revenue comes from existing customers expanding, not new logos - Why he believes AI agents will fully automate the supply chain in the next 36 months --- š *Get funding at Founderpath:* https://founderpath.com/ --- *Tive Key Metrics (2026)* *Revenue:* $67M recognized in 2025, $100M run rate as of May 2026 *Customers:* 1,300 logos, 9 paying over $1M/year *Product Scope:* Hardware trackers + SaaS platform (location, temperature, shock, humidity monitoring) *Pricing Model:* $40ā$50/tracker/month, annual contracts *Funding:* $140M total raised ā Seed ($3M), Series A ($12M), A1 ($10M), Series B ($50M), Series C ($40M), C1 ($20M) at $525M pre-money --- *How Tive is Growing* - Land and expand: 60% of new revenue comes from existing customers adding more trackers across new regions and product lines - Outbound-first: cold email and cold calling remain the core GTM motion, anchored by 32 AEs and 11 SDRs - Paid search on Google and LinkedIn drives inbound alongside growing SEO - Hardware moat: patented ping-rate configuration technology makes battery life last significantly longer than competitors, creating a switching cost that's physical, not just digital --- *Subscribe for more SaaS revenue breakdowns:* *Spotify:* https://open.spotify.com/show/3AA9buFn8oxJf8WSDOUks5 *Apple Podcasts:* https://podcasts.apple.com/us/podcast/saas-interviews-with-ceos-startups-founders/id1023761733 *Visit:* https://getlatka.com/companies/tive.com --- *Timestamps:* 00:00 $100M revenue from a basement tracker 00:43 The LinkedIn post that started this 01:06 $67M in 2025, $100M run rate now 01:49 What the tracker actually does 03:40 Catching thieves with live GPS data 05:31 From $250K to $10M in two years 06:33 Full revenue history: 2019 to 2026 08:04 Father-in-law's truck, first $19 customer 10:58 Product market price fit lesson 17:34 $10K in the bank, down round survival --- #saas #bootstrapped #revenue #arr #supplychain #aiagents #tive