How do you take a habit-change app from MVP to 100K+ users and $10M+ ARR? In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space. We dive into retention, subscription strategy, product improvements, user behavior, data-driven decisions, and organic growth strategies that helped Reframe scale from an MVP to millions of downloads. He’ll also share the lessons, experiments, and strategies that helped Reframe build a product people stick with and a subscription app business that scales. If you're building a subscription app, this is a must-watch You will discover : ✅ How Reframe went from MVP to 100K+ users and $10M+ ARR ✅ What actually drives retention in a habit-change app ✅ How Reframe designed and optimized its subscription model ✅ Lessons from building a habit-changing product people stick with ✅ What Reframe learned from scaling to millions of downloads ✅ Key lessons from building a subscription app from the ground up Learn More: Reframe: https://www.reframeapp.com/ ********************************************* SPONSORS Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days: • AI funnel generation and a drag-and-drop quiz builder • 100+ payment integrations • Trends to see what's winning in your category, plus AI creative generation to turn it into ads • Built-in analytics and A/B testing • Growth services if you'd rather the team build and run your funnels for you Create your web2app funnel for free at: https://web2wave.com/ ********************************************* The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it for free from the link below: https://bit.ly/4uvoHGM ********************************************* Join the App Founder’s Community: https://appfounders.co/ Get your app audited: https://appmasters.com/audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/ TikTok: https://www.tiktok.com/@stevepyoung Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************