Most app founders launch in silence. Umberto made $120K in 24 hours from an app that wasn't even finished. This is his exact launch playbook. *Free Course: Ship your first iOS app in 7 days* https://clickhubspot.com/gfd Follow Umberto: https://www.linkedin.com/in/umberto-mezzadra-a6a77113/ Check out Floga: https://floga.io/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary. Chapters: 0:00 - The fastest way to validate your idea 1:19 - What's your story? 1:44 - App breakdown and stats 2:35 - Coming up with the app idea 4:30 - Lifetime Deals Strategy 6:44 - Build your own iOS app 8:18 - The email launch sequence 11:37 - How to have a great launch (playbook) 15:22 - Are lifetime deals bad? 17:44 - Floga app demo 18:48 - Tech stack 19:14 - Stop waiting for perfection 20:08 - Pat and Gus reflections: our takeaways