Buildern is a construction SaaS company doing $2M in revenue with *$500K in profit* , serving 300 customers globally. In this episode, Buildern CEO Hmayak Tigranyan breaks down how he scaled a construction management software business with 95% of growth driven by SEO, while raising just $500K. You’ll learn how Buildern competes with legacy construction software, how pricing evolved to $7.5K–$8K ACV, and how the team is now building a sales motion to grow from *$2M to $4M ARR*. https://buildern.com/ --- ## 🔥 Buildern Key Metrics (2026) • Revenue: ~$2M ARR ($160K/month) • Profit: ~$40K/month (~25% margin) • Customers: ~300 companies (3,000–4,000 users) • Pricing: ~$7.5K–$8K ACV • Funding: $500K raised for ~10% equity • Growth: ~95% inbound via SEO --- ## 🚀 What You’ll Learn • How Buildern reached $2M ARR with no outbound • Why 95% of growth comes from SEO • How to build high-converting SaaS content • Pricing strategy from early customers to $8K ACV • How to hire sales when ACV is “in the middle” • Scaling profitably with a global team --- 👉 Apply for funding at Founderpath: https://founderpath.com/ --- ## 📊 How Buildern Grows (Acquisition Strategy) Buildern’s growth engine: • SEO (long-tail construction keywords) • High-intent inbound traffic (no paid ads) • Educational content targeting real workflows • Transparent comparison pages vs competitors • Product-led retention and expansion --- ## 🎧 Subscribe for more SaaS breakdowns Spotify: [https://open.spotify.com/show/3AA9buFn8oxJf8WSDOUks5](https://open.spotify.com/show/3AA9buFn8oxJf8WSDOUks5) Apple: [https://podcasts.apple.com/us/podcast/saas-interviews-with-ceos-startups-founders/id1023761733](https://podcasts.apple.com/us/podcast/saas-interviews-with-ceos-startups-founders/id1023761733) Website: [https://getlatka.com/](https://getlatka.com/) --- ## ⏱️ Timestamps (Key SaaS Metrics) 00:00 $2M ARR and $40K monthly profit 01:29 What Buildern sells (construction SaaS) 02:13 Why construction software (market opportunity) 05:47 Leaving a $3M dev shop to start Buildern 06:24 First $1M ARR milestone 07:16 $500K raised for 10% equity (cap table) 08:00 $160K monthly revenue breakdown 09:43 95% of growth from SEO 11:21 18K monthly organic traffic (SEO engine) 13:43 Why SEO drives conversions 14:04 Hiring first sales reps (quota + comp) 15:30 $7.5K–$8K ACV and pricing strategy 17:01 300 customers and scaling to $4M ARR --- ## 🔎 Keywords Buildern, Buildern CEO, Buildern revenue, construction SaaS, construction management software, SaaS SEO growth, bootstrap SaaS, profitable SaaS, SaaS metrics, ARR, B2B SaaS growth --- #saas #buildern #revenue #arr #valuation #startupgrowth #saasmetrics #b2b #constructiontech