Most creators chase trends. Roman chases patterns. He built Career Hound, a boring job board, into a $25K/month business using the same content playbook for two years straight. His framework: Timely content = trend now, dead in a week Timeless content = formats people always want (ex: “companies hiring remote worldwide”) “Content thrifting” = scroll for hours across TikTok, Reddit, IG (video AND text), collect anything that grabs you Spot the patterns others miss, then run that format over and over