Adam Markowitz is the co-founder and CEO of Drata ($100M+ ARR, 8,000+ customers). He refused to sell his compliance product until his own team used it to get SOC 2 compliant first. When they finally opened the doors, 100 customers signed up in 6 weeks and 1,000 within the first year. Full episode: https://saasclub.io/471 #SaaS #ProductMarketFit #Startup #FounderStory #B2BSaaS