In this episode of The Venture-Scale SaaS Operator, Pedro Gutiérrez talks about Avify, an omni-channel inventory management platform for SMBs in Latin America. He talks about connecting inventory to WhatsApp, solving merchant challenges, and automating the commerce process. He talks about how Avify addresses the specific challenges of conversational commerce, such as connecting inventory to WhatsApp, automating order processing, and ensuring 360-degree traceability of inventory. Tune in to learn more about: ~ Navigating the challenges of scaling in Latin America ~ Avify's omni-channel inventory management solution ~ The power of a strategic pricing shift Timestamps: 00:00 Intro 00:11 Problem Avify Solves 02:18 Customer Base and Expansion 03:41 When Merchants Experience Pain And Need Avify's Solution 04:44 Revenue and Pricing Changes 06:24 Managing Customer Transition to Higher Pricing 12:31 Referral Program and Partner Channels 21:51 Corporate Adoption 23:00 Funding and Future Plans 23:34 Big Vision for the Company 26:03 Outro The SaaS Operator Newsletter Get actionable insights from SaaS veterans to grow your MRR. Join hundreds of PLG founders at: EarlyNode.com/Subscribe Follow Pedro Gutiérrez On LinkedIn: https://www.linkedin.com/in/peter-gg On Twitter: https://twitter.com/heypeter_io Mentioned In The Episode Avify - Omni-channel Inventory Management Platform for SMBs ReactSquad.io - React.js Agency for Startups EarlyNode On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On YouTube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode Nikolas Chapoupis On Twitter: https://twitter.com/nikolas_chap On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis