JB Kellogg is the co-founder, co-CEO and COO of Madwire® and Marketing 360® 🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 00:25 – Why Kellogg was named top CEO by Glassdoor 00:45 – How Madwire has grown to 600 employees 01:25 – Why they operate on a hybrid SaaS and professional service model 02:30 – How they view revenue per employee and prioritize it 03:15 – Why they are doing $175k in revenue per employee today 03:30 – How Madwire is doing $105M in ARR right now 04:00 – Why they help small businesses with marketing at scale 04:50 – How they are serving 10k active customers at this point in time 05:05 – Why their average new account is paying around $1,500 each month 05:45 – How Madwire has scaled with $7.5M in outside funding 06:15 – Why they are cash flow positive 06:35 – How they are still growing 40% year over year 07:45 – Why they track churn in two unique ways 10:00 – How they receive payback within 3 months on a $3k CAC 11:10 – Why they are landing customers entirely through digital channels 12:10 – How he started the company with his father in 2009 13:45 – Why they've set aside stock and equity for top performing employees 14:40 – How they are targeting an IPO in the next few years 15:30 – Why they would look to IPO in two years 16:30 – The Famous Five JB Kellogg is the co-founder, co-CEO and COO of Madwire® and Marketing 360®, a tech-enabled marketing company combining integrated marketing software (technology) and professional marketing services (talent), through one powerful platform. JB was named the Top CEO in the country by Glassdoor in 2016. To see how much revenue this company is doing visit: http://getlatka.com now For more content go to http://nathanlatka.com Add Nathan on snapchat: nlatka Like Nathan on Facebook for behind the scenes videos: http://nathanlatka.com/facebook Follow Nathan on Instagram for rare photos and contests: http://nathanlatka.com/instagram