**Financial Numbers:** *Total ARR* : $3.5M across all AI tools as of June 2025, 01:52 *SEO Bot Monthly Revenue* : $120K MRR and doubling month over month, 02:29 *Listing Bot Monthly Revenue* : Over $50K per month from one-time payments, 10:01 *Tiny Ads Revenue* : $5K MRR and $10K total revenue in 35 days, 15:44 *Enterprise Revenue* : Over $100K monthly through invoices separate from Stripe, 19:26 *Revenue Per Employee* : $720K annually ($120K MRR ÷ 2 people), 02:29 *Ad Network ROI Target* : Pay $1 to get $2 back vs traditional $10 to get $5, 18:01 **Growth Numbers:** *First Product Launch* : Started building AI tools over a year ago, 01:52 *SEO Bot Launch Date* : 12-14 months ago after 6-month closed beta, 03:11 *Team Size Per Product* : 2 people maximum across all tools, 03:26 *Monthly Listing Bot Buyers* : 1,000 new customers purchasing every month, 10:13 *Active User Conversations* : Almost 1,000 ongoing chats with users, 05:53 *Directory Database Size* : 20,000 directories currently indexed, 09:59 *Monthly Directory Growth* : 500 new directories added to database each month, 09:59 *Tiny Ads Launch Timeline* : Launched April 15th, 2025, 16:32 *Tiny Ads Publisher Network* : 1,000 publishers joined in 35 days, 15:44 *Total Product Portfolio* : 25-35 directories plus 20+ main tools, 12:33 **Growth Tactics:** *30-30-30 Traffic Formula* : 30% SEO, 30% cross-promotion, 30% social media, 06:55 *Dogfooding Strategy* : Uses own SEO tools for all other products and shares results, 06:55 *Cross-Product Promotion* : Customers from one tool eventually use all other tools, 06:55 *50-50 Equity Splits* : Equal partnership with co-founders on each product, 04:06 *Revenue Capping Strategy* : Intentionally stops at $100K MRR to avoid enterprise sales complexity, 19:51 *Direct User Engagement* : Maintains personal chat conversations with nearly 1,000 users, 05:53 *One-Time Payment Model* : Listing bot charges once vs recurring subscriptions, 10:13 *Organic Social Proof* : Users post growth screenshots without being asked, 05:53 *AI Support Automation* : Building support agents to fix problems automatically, 20:25 *Ecosystem Business Model* : Hold products forever as marketing channels for each other, 12:33 *Price Tier Strategy* : Multiple price points ($19, $49, $199, $499) to capture different segments, 04:51 John Rush went from building 7 VC-backed startups as a CTO to creating a $3.5 million ARR empire of 20+ AI tools, with his biggest product SEO bot generating $120,000 monthly recurring revenue using just a 2-person team. He reveals his exact 30-30-30 growth formula (30% SEO, 30% cross-promotion, 30% social media) and how his listing bot makes over $50,000 per month selling one-time payments to 1,000 new customers monthly who want access to his database of 20,000+ directories. In this episode, John screen-shares his actual Stripe dashboard showing the revenue growth and breaks down how he achieves $720,000 in annual revenue per employee by building AI agents that run his entire operation on autopilot. Recorded May 16th, 2025. Our analysts built a full excel file on John's businesses (DBA MarsX). Download it here: https://getlatka.com/companies/marsxdev